SIA Australia Approved Retailer Program

The SIA Approved Retailer program has been developed to help traditional specialist retailers compete against the ever-increasing challenges of big box retailers and online only stores.

The SIA Approved Retailer

• Is an SIA Australia Retail Member
• Has ‘bricks and mortar’ retail shop premises
• Is a specialist in the Snowsports goods being sold in the store
• Maintains a professional interest in developments in the Snowsports industry
• Tests equipment at every opportunity
• Has trained, committed and qualified sales staff available to give the best possible advice and guidance
• Has trained and qualified technicians & fitters available to set up and personalise equipment for customers’ individual needs
• Invests in staff training
• Can provide or advise on rental equipment
• Can provide or advise on maintenance of equipment

The SIA Approved retailer provides an expert service to the discerning customer – whether newcomer, a developing intermediate or advanced participant, or even an ‘old hand’.

You may wish use wording such as the following in your marketing materials:

At an SIA Approved Retailer, customers can be sure to find passionate staff that are totally committed to their sport and happy to share their knowledge about it with them.

They will love to have a yarn about where you’re going - and where they’ve been in their own Snowsports journey. And they’ll give you expert service and whatever advice they can to help you on your way.

Look out for the sticker in store, or ask your retailer if they are an SIA Approved Retailer.